Paid Acquisition & Growth

Performance Marketing Consultant for Paid Acquisition

Paid media can generate volume quickly, but volume is not the same as revenue. As a performance marketing consultant, I look at paid acquisition end to end: platform selection, targeting, creative, landing pages and, critically, what happens to a lead after the click. Many campaigns that look inefficient on the surface are actually being let down downstream by CRM or follow-up gaps.

This work covers paid search, paid social and other acquisition channels, but it is not run as isolated campaign management. As a digital performance marketing consultant, I connect spend decisions to pipeline and revenue data wherever it is available, so budget moves toward what is actually producing qualified opportunities rather than the channel with the lowest cost per click.

Bring me the business problem. I'll help structure the solution and take it into execution, whether that is a full paid acquisition consultant engagement rebuilding campaigns from scratch, or a growth marketing consultant review of an existing account that is underperforming against its budget.

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The problem

Business problems this solves

Spend without pipeline visibility

Paid campaigns are running and generating leads, but nobody can clearly say how many of those leads turned into real opportunities or revenue further down the funnel.

Rising cost per lead

Cost per click or cost per lead has been climbing and the account has not been restructured to respond, so budget efficiency is quietly eroding month over month.

Wrong audience, right platform

Campaigns are technically well-built but targeting audiences that rarely convert into paying customers, producing volume that sales teams do not value.

No testing discipline

Ad creative, landing pages and offers have not been tested systematically, so the account is running on assumptions made months or years ago.

Agency reporting lacks substance

Monthly reports show clicks and impressions but do not answer the question leadership actually cares about: is this spend producing qualified business outcomes.

Scope

What is included

Account and funnel audit

A structured review of campaign structure, targeting, budgets, landing pages and tracking to identify where spend is being wasted or where measurement is broken.

Campaign strategy and build

Building or restructuring campaigns across the platforms that make sense for the business, with clear goals for cost per lead and lead quality rather than volume alone.

Landing page and offer alignment

Ensuring ad messaging, landing pages and offers are consistent, so paid traffic lands on pages built to convert rather than generic homepage or product pages.

Tracking and attribution setup

Setting up conversion tracking and, where possible, linking ad platforms to CRM data so lead quality, not just lead volume, can be measured.

Ongoing optimisation

Regular review of performance data, budget reallocation across campaigns, and creative or targeting refinement based on what the data shows.

Reporting in business terms

Reporting that connects spend to pipeline and, where data allows, to closed business, in language leadership can act on.

Output

Typical deliverables

Paid acquisition audit and recommendations
Campaign structure and targeting plan
Conversion tracking and attribution setup
Landing page and offer recommendations
Monthly performance and budget reports
Creative and testing roadmap
CRM-linked lead quality reporting where feasible

Fit

Who this is best for

Businesses running paid ads without clear ROI visibility
Companies switching from an agency or bringing paid media in-house
B2B and B2C businesses with rising acquisition costs
SaaS and services businesses needing qualified pipeline, not just leads
Marketing teams needing a senior second opinion on an existing account

Engagement

Ways to work together

Growth Diagnostic

A paid audit of existing paid media accounts, tracking and landing pages, delivered as a report with prioritised, actionable recommendations.

Fixed-Scope Project

A defined project such as rebuilding campaign structure and tracking for one or two platforms within an agreed timeline and budget.

Monthly Retainer

Ongoing management and optimisation of paid campaigns, including reporting and budget reallocation, on a recurring monthly basis.

Fractional Leadership

Senior oversight of an internal team or multiple agencies running paid media, ensuring strategy and reporting stay coherent across channels.

Process

How I work

Step 1

Audit current performance

Review historical campaign data, account structure, tracking setup and landing pages to identify where spend is inefficient or measurement is incomplete.

Step 2

Define goals and structure

Agree what success looks like in terms of lead quality and cost efficiency, then restructure campaigns and targeting accordingly.

Step 3

Build and launch

Set up or rebuild campaigns, tracking and landing page connections, with a clear testing plan for creative and offers.

Step 4

Optimise against real outcomes

Review performance regularly, reallocating budget toward what is producing qualified leads and adjusting or pausing what is not.

Step 5

Report and refine

Provide clear reporting to leadership and continue refining targeting, creative and budget as new data comes in.

Experience

Relevant experience

Anonymised examples of comparable work. Client names are kept confidential.

A fintech lending platform

Paid search spend was rising with no visibility into which campaigns produced funded loans. Rebuilt tracking to connect ad spend to CRM outcomes and reallocated budget toward the campaigns actually driving applications.

A real estate developer

Paid social campaigns were generating high lead volume but low site visit conversion. Refined targeting and landing pages to prioritise lead quality over raw volume.

A B2B software company

An existing agency account had stagnated with flat performance for months. A fresh audit identified outdated targeting and broken conversion tracking, both of which were rebuilt.

FAQ

Frequently asked questions

Which platforms do you work with?

Work covers major paid channels including Google Ads, LinkedIn Ads, and Meta Ads, chosen based on where the target audience actually engages, rather than defaulting to any one platform for every business.

Do you manage the ad accounts directly?

Yes, depending on the engagement. Some clients want direct management of campaigns, while others prefer a fractional or advisory role overseeing an internal team or existing agency running the accounts.

How do you measure success beyond clicks and impressions?

Wherever CRM or sales data is available, campaigns are evaluated against lead quality, opportunity creation and, where possible, closed revenue, not only cost per click or cost per lead in isolation.

Can you fix an account that is already running with another agency?

Yes. A common starting point is a diagnostic audit of an existing account to identify structural or tracking issues before deciding whether to rebuild, restructure or continue with adjustments.

What budget range do you typically work with?

Engagements range from smaller monthly budgets for early-stage businesses to larger multi-platform budgets for established companies. The approach and reporting depth are scoped to match the budget in question.

Discuss your requirement

Share the business problem and current situation. I'll come back with how I would approach it, what it would involve and the most sensible way to engage.

Discuss Your Requirement Book a 15-Minute Intro Call WhatsApp Call

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