Growth & Performance
Own the growth number, not just the ad account — acquisition planning, campaigns, funnel and lead quality.
Marketing · Growth · CRM · AI Solutions
Growth, Marketing & AI Solutions. From Strategy to Execution.
From lead generation and CRM to AI automation, websites and go-to-market execution — hire me for a project, contract, retainer or fractional engagement.
Call or WhatsApp: +91 75062 40993
“Bring me the business problem. I'll help structure the solution and take it into execution.”
9+ Years ExperienceMultiple IndustriesMarketing + CRM + AIStrategy to ExecutionFlexible Engagements
Start with a Growth Diagnostic Start with your problem
What do you need solved?
Pick the statement closest to your situation and jump straight to the solution that fits.
Solutions
Eight areas I can take ownership of.
Each area can be delivered as a one-off project, a defined contract, or as ongoing support.
CRM & Journeys
Turn raw leads into structured, automated customer journeys across WhatsApp, email and SMS.
AI & Automation
Practical AI where it saves time or generates revenue — not another AI presentation.
Websites & Conversion
Lead-generation websites and landing pages built for conversion, tracking and campaign traffic.
GTM & Launches
Take a new product, feature or business to market with a structured launch plan.
Analytics & Dashboards
Know what's working — marketing reporting leadership can actually act on.
Content & Community
Content and community programmes that support acquisition, trust and retention.
Fractional Leadership
Senior marketing ownership for teams that need direction, structure and accountability.
Start here
Marketing & Growth Diagnostic
A low-risk way to start: a focused review of where your growth is leaking and what to fix first — before committing to a larger engagement.
- 60–90 minute discovery session
- Marketing and funnel review
- Priority gaps and quick wins
- 90-day recommendation roadmap
Actual deliverables
What actually lands in your inbox.
Every engagement ends in tangible outputs your team can use, not just advice.
Marketing Audit
Growth Strategy
Media Plan
CRM Journey
WhatsApp Flow
Content Calendar
GTM Plan
Landing Page
Website
AI Prototype
Chatbot
Automation Workflow
Dashboard
Executive Report
Industries
Context matters as much as capability.
Experience across regulated, high-consideration and fast-moving categories.
Financial Services / BFSI
- · Digital acquisition
- · Lead quality controls
- · Compliance-aware content
- · CRM journeys
Insurance
- · Lead generation
- · Renewal & retention comms
- · Agent and channel support
- · Customer education
Fintech & Investment Platforms
- · User onboarding
- · KYC communication
- · Product adoption
- · Community activation
Real Estate
- · Enquiry generation
- · Site-visit funnels
- · CRM & follow-up automation
- · Sales enablement
Technology & AI
- · Positioning & messaging
- · Demand generation
- · AI product marketing
- · Launch execution
Startups & SMEs
- · Marketing foundation
- · First growth engine
- · Website & landing pages
- · Reporting setup
Consumer & Service Businesses
- · Local and digital acquisition
- · WhatsApp campaigns
- · Content & community
- · Repeat-customer journeys
Work
Problems I've worked on.
Client work is presented anonymously. Names of organisations and products are intentionally not published.
Improving Digital Lead Quality in Financial Services
Problem
High lead volumes from digital campaigns, but a large share were invalid or unreachable, inflating cost per qualified lead.
What I did
Audited lead sources, restructured campaigns and targeting, added form and validation controls, and rebuilt reporting around qualified leads rather than raw volume.
Deliverables
Lead-source auditCampaign restructureValidation rulesQuality dashboard
Outcome
Around 30% fewer invalid leads and roughly 40% better marketing ROI on the reviewed channels.
Launching & Activating a Fintech User Community
Problem
A new investment platform needed early users onboarded, verified and actively engaged before a wider launch.
What I did
Designed closed-user-group onboarding, KYC and subscription communication journeys, WhatsApp engagement programmes and a campaign calendar.
Deliverables
Onboarding journeyKYC comms flowWhatsApp programmeCampaign calendar
Outcome
Materially higher onboarding completion and sustained community engagement through launch.
Building a Real Estate Lead + CRM Funnel
Problem
Enquiries arrived from multiple sources with no structured follow-up, so interest decayed before sales contact.
What I did
Built a lead-capture and routing funnel, CRM workflows, automated follow-up journeys and a chatbot for first-response qualification.
Deliverables
Lead funnelCRM workflowsChatbot automationSales funnel plan
Outcome
Faster first response and a consistent, measurable follow-up process across sources.
Designing an Enterprise AI Insurance Assistant
Problem
Repetitive product and policy questions consumed significant support and sales time.
What I did
Defined the use case, structured the knowledge base, designed conversation flows and built a working assistant prototype with escalation paths.
Deliverables
Use-case definitionKnowledge structureConversation designWorking prototype
Outcome
Reduced repetitive query handling and a clear path to production rollout.
Building an AI Knowledge Assistant
Problem
Internal teams could not quickly find information scattered across documents and systems.
What I did
Consolidated source material, built a retrieval-based internal assistant and defined governance for content updates.
Deliverables
Content consolidationInternal assistantUpdate governance
Outcome
Faster internal answers and less dependency on subject-matter experts for routine questions.
Marketing & Business Intelligence Dashboard
Problem
Leadership relied on manual reports that arrived late and rarely agreed with each other.
What I did
Defined the metric framework, consolidated campaign and CRM data and built a live dashboard with executive reporting views.
Deliverables
Metric frameworkData consolidationLive dashboardExecutive report pack
Outcome
One agreed view of performance and far less manual reporting effort.
How I work
A simple, repeatable operating rhythm.
Bring me the business problem. I'll help structure the solution and take it into execution.
- 01
Diagnose
Understand the business problem, current funnel, data and constraints.
- 02
Structure
Define the solution, scope, priorities, owners and success measures.
- 03
Execute
Build and run the campaigns, journeys, assets or automation.
- 04
Optimise
Improve based on performance data, not opinion.
- 05
Report
Clear reporting leadership can act on, every cycle.
Engagement models
Start small, or take the whole function.
Project-Based
A defined problem, a defined output, a defined timeline.
- · Growth audit or 90-day plan
- · Lead generation setup
- · CRM & WhatsApp journey build
- · Website or landing page
- · AI prototype or dashboard
Contract
Embedded for a fixed term to deliver a specific programme.
- · Launch or campaign programmes
- · Interim marketing cover
- · Transformation or migration work
Monthly Retainer
Continuous execution support across marketing and CRM.
- · Ongoing campaigns and journeys
- · Content and reporting cycles
- · Agency and vendor coordination
Fractional Leadership
Senior ownership of the marketing function, part-time.
- · Roadmap and priorities
- · Team and agency management
- · Management reporting
Why work with me
One person who can connect strategy, marketing, technology and execution.
Instead of coordinating separately with a strategist, performance agency, CRM team, content team and automation consultant, I can help connect these areas into one structured marketing plan.
Hire me if
- You need an experienced marketer without hiring full-time
- Your founder is personally managing marketing
- You have an agency but need stronger internal ownership
- Your campaigns generate leads but conversion needs improvement
- Your CRM isn't being used effectively
- You need better customer communication
- You want to introduce AI into existing workflows
- You're launching a new product or business
- You need someone who can manage execution as well as strategy
About
Marketing strategy that doesn't stop at the strategy deck.
9+ years turning marketing plans into execution. My experience spans digital acquisition, CRM, customer journeys, marketing operations, content, analytics and AI-enabled automation — delivered for leading life insurance organisations, general insurance businesses, a fintech investment platform, a real estate services business and agency environments. I can work independently or as an extension of your existing team, taking work from strategy through planning, execution, optimisation and reporting.
Client and employer names are kept confidential and referenced by category only.
Strategy to execution
Plans that get built, launched and measured.
Marketing + CRM + AI
Three disciplines connected, not siloed.
Works with your team
Independent delivery or embedded support.
Bring me the business problem. I'll help structure the solution.
Whether you need more leads, better conversion, a CRM that works, AI automation, a website or a launch plan — let's start with a 15-minute conversation.
Contact