Insights
Growth, CRM & AI Insights
Practical writing on how marketing, CRM and automation actually work inside growing businesses — how to structure demand generation, improve lead quality, build follow-up that converts, and use automation and AI without breaking the customer experience.
Marketing Automation
What Marketing Tasks Should You Automate First?
A practical priority order for marketing automation: which tasks to automate first, which to wait on, and how to avoid common setup mistakes.
16 April 2026 · 7 min read
Performance Marketing
Google Ads vs LinkedIn Ads for B2B Lead Generation
A practical comparison of Google Ads and LinkedIn Ads for B2B lead generation: intent, cost, creative needs, measurement and when to run both.
6 April 2026 · 8 min read
Fractional Marketing
When Should a Startup Hire a Fractional Marketing Lead?
A decision framework for founders on when to bring in fractional marketing leadership versus a full-time hire, freelancer or agency.
26 March 2026 · 7 min read
CRM
How to Build a Lead Follow-Up Process That Improves Conversion
A practical framework for lead follow-up: response speed, cadence, ownership, CRM setup and the mistakes that quietly kill conversion rates.
16 March 2026 · 8 min read
AI Automation
AI Automation for Marketing: 10 Practical Workflows Businesses Can Use
10 realistic AI marketing automation workflows for B2B teams, with tools needed, setup effort and where human review must stay in the loop.
5 March 2026 · 9 min read
CRM
CRM Automation for Small and Growing Businesses: Where to Start
A step-by-step guide to CRM automation for small and growing businesses — what to automate first, common pitfalls, and a realistic rollout plan.
24 February 2026 · 8 min read
Performance Marketing
Why Your Google Ads Leads Aren't Converting — and What to Fix
A diagnostic guide to why Google Ads leads aren't converting into customers, covering targeting, landing pages, lead quality and follow-up fixes.
12 February 2026 · 8 min read
Lead Generation
How to Build a B2B Lead Generation Funnel That Does More Than Generate Form Fills
A practical framework for building a B2B lead generation funnel focused on qualified pipeline and revenue, not just form fills and MQLs.
2 February 2026 · 9 min read
Fractional Marketing
Fractional Marketing Manager vs Marketing Agency: Which Is Right for Your Business?
An honest, practical comparison of fractional marketing managers and marketing agencies — where each wins, and how a hybrid model often works best.
22 January 2026 · 8 min read
Fractional Marketing
What Is a Fractional Marketing Manager and When Should You Hire One?
A practical guide to what a fractional marketing manager does, how the model works, and the signs your business is ready to hire one.
12 January 2026 · 8 min read
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If one of these topics is a live problem in your business, share the details and I'll come back with how I would approach it.